Founder
Meet The Founder
Da’Rell Amory
Founder of On Da Booth · Founder & Director of Theme Team
Birmingham-born with roots in St Kitts and Jamaica, Da’Rell created On Da Booth in 2024 to give UK artists the stage they deserve: one booth, one take, full 360. After a year of building and testing, it opened to the public on 2 July 2026. He shoots, directs and edits every session himself.
Since 2016 Da’Rell has co-created, written and acted in The Bantics Show, the sketch comedy series that’s still going strong today with nearly 20,000 followers on Instagram and over 400 original videos. Relatable, character-led sketches like English vs Jamaican Radio have built a loyal audience across Instagram and YouTube, and taught him exactly what makes people stop scrolling and share.
Away from Bantics he’s an actor with an official IMDb credit, playing Jay-Z in ITV2’s Deep Fake Neighbour Wars (2023).
Music came first though. He started rapping at 14 and came through the Birmingham grime scene with Flatline Music, and back in 2010 made his first YouTube channel, BinLid TV, known for its parody EastEnders songs. That’s 20 years in and around music and content, on both sides of the camera.
From there he ran an award-winning Smiley Booth franchise (Franchisee of the Year 2019), then launched Theme Team in 2022, building 360 and experiential activations for brands. On Da Booth brings it all together: the artist, the creator and the brand builder, giving the next generation the platform he wished he had.
Brands Theme Team has worked with
“The world’s smallest stage for the biggest performances.”
